Guide · CV writing
Marketing CV Example: Show Campaign Results That Get Interviews
Marketing CV example: a results-led profile, channel and tool skills, campaign achievements with metrics, and a link to a portfolio or case studies.
A marketing CV should read like a set of campaign results. State your specialty (SEO, paid media, content, email, brand, product marketing), list the channels and tools you use, and write achievements with business metrics: leads, conversions, revenue, cost per acquisition, retention and growth. Link to a portfolio or case studies, and tailor your CV's keywords to each job ad.
What recruiters look for
- Results tied to business outcomes.
- Channel expertise and strategy.
- Analytics and data skills.
- Creativity and clear communication.
- Tools and platforms.
Example profile
Example
Digital marketing manager with six years in e-commerce, specialising in email and paid social. Built lifecycle email programmes that became a major revenue channel and cut acquisition costs through creative testing. Seeking a head of growth role.
Achievement bullets
- Launched an email welcome sequence that increased first purchases by 18%.
- Reduced paid social cost per acquisition by 25% through creative testing.
- Grew organic traffic by 120% in 12 months through a content and SEO programme.
- Managed a $500K annual ad budget across 3 platforms.
- Grew LinkedIn followers from 3,000 to 15,000 in a year.
Illustrative; use your own results.
Skills and tools
SEO, paid search and social, email automation, content strategy, copywriting, analytics, CRM, marketing automation and design tools that match the job ad.
Tips
- Lead with outcomes, not activities.
- Name channels and tools recruiters search for.
- Link case studies.
- Show your own marketing: a clear, persuasive CV is a sample of your work.
See work experience bullets and how to write a CV.
Browse all marketing CV templates.
Frequently asked questions
What should a marketing CV include?
A profile, channels and specialties, tools, campaign achievements with metrics, education and certifications, and a link to a portfolio or case studies.
Which marketing metrics should I include?
Metrics tied to business outcomes: leads, conversions, revenue, cost per acquisition, retention, traffic and engagement growth.
Should marketers have a portfolio?
It helps, especially for content, creative, social and brand roles. Short case studies work well.
Keep reading
- How to Write a CV That Gets Interviews: The Complete Guide
- Creative CV Example: How Designers Should Present Their CV and Portfolio
- Healthcare CV Example: Nurses, Care Workers and Clinical Staff
- Engineering CV Example: How Engineers Should Present Projects and Skills
- Teacher CV Example: How to Write a Teaching CV
- Legal CV Example: Lawyers, Paralegals and Legal Assistants
- Executive CV Example: How Senior Leaders Should Present Results
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