Email Marketing for Pet Brands: Reorders, Pet Profiles and Loyal Customers

Pet brands grow through personalization and reorders. Ask for the pet's name, type, age and size when people sign up, then use it everywhere: in welcome emails, product recommendations, birthday emails and reorder reminders for food, treats and supplies. Add abandoned cart emails, post-purchase care tips, seasonal campaigns and a fun, photo-heavy newsletter.

Pet owners love talking about their pets. Email that is about their dog or cat, by name, gets read.

The pet brand email system

Welcome: meet their pet

Post-purchase: help with the switch

If you sell food, send a transition guide for switching foods gradually. For toys and accessories, share safety and care tips. Ask for a review with a photo of the pet: these are some of the most engaging reviews any brand gets.

Reorder reminders

Estimate how long each product lasts based on size and the pet's details, and remind customers a few days before they run out. Offer a subscription with a small saving or free delivery.

Pet birthdays

If customers share their pet's birthday, a short birthday email with a small treat offer is one of the most loved emails a pet brand can send.

Seasonal campaigns

• Summer: heat safety, travel gear, outdoor toys.
• Winter: coats, paw care, indoor enrichment.
• Holidays: gift guides for pets and pet owners.
• New pet season: starter kits.

Newsletter ideas

• Customer pet of the month.
• Training tips.
• Ingredient spotlights.
• Enrichment ideas for rainy days.
• Stories from shelters or charities you support.

Tips

• Avoid health claims you cannot support; recommend speaking to a vet for medical questions.
• Segment by species and size.
• Use lots of customer pet photos with permission.

See the full system in our email marketing playbook, or browse all pet brand email templates.