Guide · CV writing
Sales CV Example: How to Show Quota, Revenue and Wins
Sales CV example: quota attainment, revenue, rankings, deal sizes and sales cycle, with achievement bullets for SDRs, account executives and managers.
A sales CV must lead with numbers: quota attainment, revenue generated, rankings, average deal size, new accounts and growth. Say what you sold, to whom, and how (B2B or B2C, deal size, sales cycle, territory), and list your CRM and sales methods. Recruiters often decide quickly whether your numbers match their role, so make them impossible to miss.
What recruiters look for
- Consistent quota attainment.
- Revenue and deal sizes relevant to their role.
- Sector and buyer experience.
- Pipeline generation and closing skills.
- CRM discipline.
Example profile
Example
B2B account executive selling SaaS to mid-sized manufacturers. Exceeded quota for three consecutive years, averaging 118% of target, with a typical deal size of $40K. Skilled in consultative selling and multi-stakeholder deals. Seeking a senior AE role.
Achievement bullets
- Achieved 124%, 116% and 115% of annual quota (2022 to 2024).
- Ranked 2nd of 18 account executives in 2024.
- Grew key account revenue from $120K to $310K in two years.
- Opened 22 new logos in a new territory in year one.
- Sourced 40% of own pipeline through outbound prospecting.
Illustrative; use your own figures.
Show context
Include what you sold, buyer type, deal size, sales cycle and territory so recruiters can compare like for like.
Skills and tools
Prospecting, discovery, negotiation, pipeline management, forecasting, account management, CRM and sales engagement tools.
Tips
- Numbers in the first lines.
- Be honest and consistent: recruiters may check.
- Show progression and awards.
See work experience bullets and how to write a CV.
Browse all sales CV templates.
Tailor by sales role
| Role | Lead with |
|---|---|
| SDR/BDR | Meetings booked, pipeline generated, outreach volume and conversion |
| Account executive | Quota attainment, revenue closed, deal size, win rate |
| Account manager | Retention, expansion revenue, upsell, client satisfaction |
| Sales manager | Team attainment, hiring, coaching, forecast accuracy |
| Field sales | Territory growth, new accounts, product launches |
Example experience entry
Example
Account Executive, Ledgerly (SaaS), 2021 to present
Sell finance software to manufacturers with 100 to 1,000 employees; average deal $40K, 4-month cycle. Achieved 124% of quota in 2024, ranked 2nd of 18. Closed the company's largest manufacturing deal to date.
Interview-ready numbers
Expect to be asked how you hit your numbers. Be ready to explain your pipeline, your process, a deal you lost and what you learned. Make sure every figure on your CV is accurate and consistent with your LinkedIn.
Frequently asked questions
What should a sales CV include?
Quota attainment, revenue generated, rankings, deal sizes, territories or sectors, sales methods and CRM tools.
How should I show quota on my CV?
State the percentage of quota achieved each year, and rankings against your team where impressive.
What if I missed quota?
Highlight other measurable wins: new logos, pipeline created, deal size, retention or improvements year on year.
Keep reading
- How to Write a CV That Gets Interviews: The Complete Guide
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- Executive CV Example: How Senior Leaders Should Present Results
- Creative CV Example: How Designers Should Present Their CV and Portfolio
- Teacher CV Example: How to Write a Teaching CV
- Finance CV Example: Accountants, Analysts and Finance Managers
- Software Engineer CV Example: How to Structure a Tech CV
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