Best Time to Send Marketing Emails (How to Find Yours)

There is no single best time to send marketing emails; it depends on when your customers check email and when they can act. A sensible starting point is mid-morning on a weekday for business audiences, and early evening or weekend mornings for consumer audiences. Then test two send times against each other and keep the one that drives more clicks and sales, not just opens.

Start with your customer's day

Audience	Likely good windows to test
Business buyers	Weekday mornings, after the inbox rush
Online shoppers	Evenings and weekend mornings
Restaurants and venues	A day or two before the nights you want to fill
Gyms and studios	Early morning or Sunday for weekly planning
Salons and clinics	When people plan their week, often Sunday or Monday

These are starting points to test, not rules.

How to test send times

Pick two times that make sense for your audience.
Split your list randomly in half and send the same email at each time.
Compare clicks and sales after 48 hours.
Repeat with a few campaigns before deciding.

Timing for automations

Automated emails (welcome, abandoned cart, reminders) should send based on the trigger, not a calendar. A welcome email should arrive immediately; an abandoned cart reminder within hours. See abandoned cart email timing.

Tie timing to the action

Send when people can act. A restaurant offer on Thursday morning is too late for many Friday plans; a webinar reminder an hour before is better than one a week before.

For frequency, see how often to send a newsletter, and for the bigger picture, our email marketing playbook.

Frequently asked questions

What day is best for sending marketing emails?

It depends on your audience. B2B lists often respond on weekdays; consumer lists can respond well on evenings and weekends. Test two options.

Does send time matter for automated emails?

Less than for campaigns, because automations send when triggered. Some platforms let you hold sends until daytime in the subscriber's time zone.

Should I send in my time zone or my subscribers'?

Your subscribers'. If your list spans time zones, use your platform's local time sending if available.

What Is the Best Time to Send Marketing Emails?