Guide · Online courses
How to Write Course Learning Outcomes (With Examples)
How to write clear learning outcomes for an online course and each module, using action verbs and measurable results, with examples by topic.
A learning outcome states what students will be able to do after a course, module or lesson. Write it with an action verb students can demonstrate (create, plan, calculate, write, set up), make it specific and measurable, and tie it to the course promise. One clear outcome per module keeps your content focused and shows students their progress.
Formula
Formula
By the end of this [module], you will be able to [action verb] [specific result] [condition or standard].
Weak vs strong
| Weak | Strong |
|---|---|
| Understand pricing | Calculate a profitable price for three products using the costing sheet |
| Learn about exposure | Set aperture, shutter speed and ISO to correctly expose a portrait in window light |
| Know budgeting basics | Build a monthly budget that accounts for every dollar of income |
| Be more confident speaking | Introduce yourself and your job in a two-minute conversation |
Action verbs that work
Create, plan, write, calculate, set up, demonstrate, compare, choose, design, record, present, complete.
Avoid: understand, know, learn about, appreciate, be aware of. They cannot be observed.
Use outcomes everywhere
- In your course outline to decide what to keep.
- On your sales page to show what students get.
- At the start of each lesson slide deck.
- In module checklists so students see progress.
Course, module and lesson outcomes
| Level | Example |
|---|---|
| Course | Launch a home bakery and sell to your first 20 customers |
| Module | Set profitable prices for three products |
| Lesson | Calculate the ingredient cost of one recipe using the costing sheet |
Each lesson outcome supports a module outcome, and each module outcome supports the course outcome. If a lesson does not connect upward, it is a candidate to cut.
Check outcomes with assessments
For every outcome, decide how students will show it: a completed worksheet, a quiz, a photo of their work, a submitted plan. If you cannot think of a way to check it, rewrite the outcome so it is observable.
Share outcomes with students
Show the module outcome at the start of each module and a checklist at the end. Students who can see their progress are more likely to keep going. See course completion rates.
Frequently asked questions
What is a learning outcome?
A statement of what a student will be able to do after a course, module or lesson.
What verbs should learning outcomes use?
Observable action verbs such as create, plan, calculate, demonstrate, write, compare or set up, rather than understand or know.
How many learning outcomes should a module have?
Usually one main outcome, with two or three supporting ones at most.
Keep reading
- How to Create an Online Course: A Step-by-Step Guide From Idea to Launch
- How to Price an Online Course (Without Undercharging)
- How to Make a Course Workbook (and Why It Lifts Completion)
- How to Increase Online Course Completion Rates (12 Practical Ways)
- How to Launch an Online Course: A 4-Week Launch Plan
- Student Onboarding: What to Put in a Course Welcome Kit
- Course Slide Design: How to Build Lesson Slides Students Actually Finish
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Every course kit in the store: outline planners, sales pages, slide decks, workbooks and welcome kits for 10 course topics.
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