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Guide · Online courses

How Long Should an Online Course Be?

An online course should be as short as possible while still delivering its outcome. Typical lengths by course type, lesson length and how to cut.

An online course should be as short as it can be while still getting students to the promised outcome. Mini-courses often run under two hours, focused skill courses a few hours, and flagship programs longer, delivered over several weeks. Keep individual lessons short (often 5 to 15 minutes) and judge length by outcome, not by hours of video.

Typical lengths

Course typeTypical total lengthDelivered over
Mini-courseUnder 2 hoursA few days
Skill course2 to 6 hours2 to 4 weeks
Flagship program6+ hours plus support6 to 12 weeks
Cohort programVaries, with live sessionsFixed weeks

These are rough guides, not rules.

Why shorter often wins

  • Students finish, get results and recommend you.
  • Less content is faster to create and update.
  • Busy students are more likely to buy.

How to cut length

  1. Remove lessons that are interesting but not necessary.
  2. Split long lessons into single-idea lessons.
  3. Move background theory to optional resources.
  4. Replace explanations with templates and worksheets.

See how to outline an online course and how many modules a course should have.

Lesson length guide

Lesson typeTypical length
Concept explanation5 to 10 minutes
Demonstration or walkthrough10 to 20 minutes
Follow-along session (fitness, yoga, cooking)15 to 45 minutes
Quick tip or update2 to 5 minutes

Think in time to result

Students care how long it takes to get the outcome, not how many hours of video you recorded. Tell them on the sales page: "About 2 hours a week for 6 weeks."

Value without length

Add value with templates, worksheets, examples, feedback and community rather than extra video. These help students act, which is what produces results. See course workbooks.

Frequently asked questions

Do longer courses sell for more?

Not necessarily. Students pay for outcomes. A shorter course that gets results can be worth more than a long one.

How long should a video lesson be?

Many creators aim for 5 to 15 minutes per lesson, with one idea each.

How many hours should a full course have?

It depends on the outcome. Focus on what is needed, then cut anything that is not.

Everything in one download

All Course Kits Bundle

Every course kit in the store: outline planners, sales pages, slide decks, workbooks and welcome kits for 10 course topics.

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