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Proposal Kits

Proposal Templates for Marketing Agencies

Proposal, pricing sheet and follow-up email templates for marketing agencies pitching social media, SEO and paid ads retainers.

Proposal Templates for Marketing Agencies that do the heavy lifting

Clients compare proposals side by side. These templates help marketing agencies send a proposal that is clear, specific and easy to say yes to, with example wording for the projects you actually sell.

What each template does

Where to start

Start with the proposal template and adapt the example scope to your client. Attach the pricing sheet so the client can pick a package, then send the follow-up emails if you do not hear back.

Need all of them? The Marketing Agency Complete Proposal Kit includes all 3 templates for $459 instead of $777.

Frequently asked questions

Will the proposal template work for small and large projects?

Yes. Remove the sections a small job does not need, or expand the scope and timeline for larger projects.

Should I include pricing in the proposal?

Usually yes. The pricing sheet shows clients clear package options, which speeds up decisions and cuts the back-and-forth.

How soon should I follow up after sending a proposal?

Two to three days after sending is a good first follow-up. The follow-up email pack spaces the rest over about two weeks.