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Business Proposal Templates for Service Businesses

Client proposals, pricing sheets and follow-ups that turn quotes into signed deals. Made for freelancers, agencies and contractors.

All Proposal Kits Bundle All 24 Proposal Kits templates across 8 niches $2,479 $6,216

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Free proposal kits guides

All guides
Complete guide · 9 min readHow to Write a Business Proposal That Wins Clients (Structure, Examples and Template)A step-by-step guide to writing business proposals that get signed: the 10 sections to include, an example executive summary, pricing tips and…Guide · 4 min readWhat to Include in a Business Proposal: The 10 Sections Every Winning Proposal HasThe 10 sections every business proposal needs, what each one must do, and a checklist to run before you hit send. Works…Guide · 3 min readHow to Write a Proposal Executive Summary (With a Fill-In Example)A 4-part formula for the most-read page of any proposal, with a fill-in template and examples for service businesses, agencies and consultants.Guide · 3 min readHow to Write a Scope of Work for a Proposal (Template and Examples)Write a scope of work that prevents scope creep: deliverables, exclusions, assumptions, client responsibilities and change requests, with a template and examples.Guide · 3 min readHow to Price Your Services in a Proposal (Fixed, Tiered, Retainer or Hourly)How to set and present prices in a proposal: calculate your floor, choose fixed, tiered, retainer or hourly pricing, and present options…Guide · 2 min readProposal Pricing Table: 5 Layouts That Make Clients Say YesFive proven ways to lay out pricing in a proposal, from a single total to good-better-best packages, retainers and optional add-ons, with…Guide · 2 min readProposal Cover Letter: How to Write One (Template and Examples)A short cover letter or email that gets your proposal opened and read: what to say, what to skip, and three examples…Guide · 3 min readProposal Follow-Up Email: 5 Templates and When to Send Each OneA five-email follow-up sequence for proposals with exact timing and wording, from the day-two check-in to the polite close-the-file email.Guide · 2 min readWhy Proposals Get Rejected: 9 Common Reasons and How to Fix Each OneThe nine most common reasons business proposals lose, from unanchored pricing to slow delivery, and the specific fix for each one.

How these templates are organized

Each proposal kit gives you a client proposal, a pricing sheet and a set of follow-up emails written for one type of service business, so the example scope and wording already fit your work.

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The All Proposal Kits Bundle includes every template in this section for $2,479 instead of $6,216.

Frequently asked questions

Will the proposal template work for small and large projects?

Yes. Remove the sections a small job does not need, or expand the scope and timeline for larger projects.

Should I include pricing in the proposal?

Usually yes. The pricing sheet shows clients clear package options, which speeds up decisions and cuts the back-and-forth.

How soon should I follow up after sending a proposal?

Two to three days after sending is a good first follow-up. The follow-up email pack spaces the rest over about two weeks.