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Email Templates for Online Stores and Service Businesses

Ready-to-send email sequences that turn subscribers and leads into buyers. Made for online store owners and service businesses.

All Email Systems Bundle All 96 Email Systems templates across 16 niches $5,497 $13,904

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Free email systems guides

All guides
Complete guide · 6 min readThe Small Business Email Marketing Playbook: 6 Sequences That Sell While You SleepThe six automated email sequences every small business needs, what goes in each, when to send them, and how to measure results.…Guide · 3 min readWelcome Email Sequence: 5 Emails to Send New Subscribers (With Examples)A 5-email welcome sequence for small businesses: what each email does, when to send it, subject lines and example copy you can…Guide · 2 min readAbandoned Cart Emails: Timing, Copy and Examples That Recover SalesHow to set up a 3-email abandoned cart sequence: when to send each email, what to say, whether to offer a discount,…Guide · 2 min readPost-Purchase Email Sequence: What to Send After Someone BuysA post-purchase email sequence that turns first-time buyers into repeat customers: thank-you, how-to-use, review request, cross-sell and replenishment emails.Guide · 2 min readWin-Back Email Campaign: How to Bring Lapsed Customers BackHow to write a win-back email sequence for lapsed customers: when to trigger it, the four emails to send, incentives, and how…Guide · 2 min readAppointment Reminder Emails That Cut No-Shows (Salons, Dentists, Gyms)Appointment confirmation and reminder email templates for salons, dental practices, gyms and service businesses, with timing, wording and rebooking tips.Guide · 2 min readClient Nurture Email Sequence: How to Stay Top of Mind Until They BookHow service businesses use a nurture email sequence to turn enquiries and past clients into bookings: structure, timing, topics and example emails.Guide · 2 min readPromotional Email Campaigns: How to Plan a Sale or Launch (With Examples)How to plan a promotional email campaign for a sale, launch or seasonal offer: the 4-email structure, subject lines, timing, segmentation and…Guide · 2 min readNewsletter Ideas for Small Businesses: 30 Topics and a Simple Format30 newsletter ideas for small businesses, a simple repeatable format, how often to send, and how to make a monthly newsletter easy…

How these templates are organized

Each email system is written for one kind of business, so the examples and offers already fit. Online stores get welcome, abandoned cart, post-purchase, win-back, launch and newsletter emails. Service businesses get welcome, booking reminder, nurture, win-back, promo and newsletter emails.

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Get the whole section

The All Email Systems Bundle includes every template in this section for $5,497 instead of $13,904.

Frequently asked questions

Which email platforms do they work with?

Any platform. The emails are editable copy you paste into Klaviyo, Mailchimp, Kit, Shopify Email or whatever you already use, with notes on timing and automation triggers.

Do I need special software to send them?

No. Paste them into the email tool you already use. The booking reminders also include short versions you can send by text message.

Should I buy single templates or a bundle?

If you only need one automation, buy the single template. If you want your whole email marketing set up, the niche bundle includes all six for about 40% less.